Disney+ has found its new streaming king in the Korean drama category with the release of 'Perfect Crown'. This smash-hit rom-com, starring pop-star-turned-actress IU and Byeon Woo-seok, has achieved the platform's biggest-ever viewership for a Korean series within just five days of its launch. The series is set in an alternate-reality South Korea, where the country remains a constitutional monarchy, and explores the challenges faced by the sharp-elbowed heir to a major Korean conglomerate, Seong Hui-ju, and the king's second son, Grand Prince I-AN, as they navigate a marriage of convenience. The pairing of IU and Byeon has generated significant anticipation, with both actors having recently enjoyed critical acclaim for their roles in other popular Korean dramas. The show's director, Park Joon-hwa, and writer, Yoo Ji-won, are also known for their successful rom-com and fantasy hits, respectively. 'Perfect Crown' is streaming on Disney+ internationally and on Hulu in the U.S., and has already trended in over 40 countries. Disney+ is making a strong push to establish a steady Korean content pipeline, and 'Perfect Crown' is a significant step in that direction. The platform has already scored a major hit with the action-thriller 'Moving', and has expanded its K-drama slate with titles like 'A Shop for Killers', 'Gangnam B-Side', and 'Light Shop'. With several high-profile Korean projects in the pipeline, including a second season of 'A Shop for Killers', 'The Remarried Empress', and a remake of 'The Americans', Disney+ is positioning itself to compete with Netflix in the Korean drama market. The success of 'Perfect Crown' is a testament to the growing popularity of Korean dramas worldwide, and Disney+'s commitment to providing a diverse and engaging content library.
