Why Do Hacking Groups Get Codenames? Google's Top Hacker Hunter Explains (2026)

In the world of cybersecurity, the art of naming and tracking hacking groups is a complex and intriguing affair. It's not just about giving these shadowy entities catchy names; it's about providing clarity and context to an otherwise chaotic and ever-evolving landscape. Google's decision to revamp its naming system for hacking groups is a significant move, and it's one that has implications for the entire industry. But what does this change mean, and why is it so important? Let's dive in and explore the fascinating world of cyber threat actor naming.

The Evolution of Naming Schemes

In the early 2010s, the cybersecurity industry was in its infancy when it came to naming and tracking hacking groups. Companies like Mandiant, now part of Google, were among the first to adopt a naming scheme. The APT (Advanced Persistent Threat) system, with its numerical suffixes, was a simple yet effective way to categorize these groups. However, as the industry grew and the number of threat actors increased, this system became cumbersome and confusing.

Shane Huntley, the chief technology officer of Google Threat Intelligence Group, explains that the revamp was necessary to bring clarity to security researchers both inside and outside the company. With over 5,000 activity clusters tracked across various countries, it had become increasingly difficult to keep track of everyone. The APT system, while effective, was not scalable and lacked the flexibility needed to accommodate the diverse range of threat actors.

The New Google Naming System

Google's new naming system is relatively simple and memorable. A hacking group will have a first name that is random and catchy, followed by a second word whose initial indicates the country of origin. For example, 'Castle' for China, 'Ion' for Iran, 'Neptune' for North Korea, and 'Relic' for Russia. This approach provides a clear and consistent way to identify and track these groups, making it easier for security researchers to understand and analyze their activities.

But what makes this system particularly fascinating is its ability to provide a baseline understanding of who is attacking whom and how. By naming and tracking these groups consistently, organizations can recognize threats more quickly, prepare against them, and ideally stop them. This is especially important in the case of state-sponsored hackers, who tend to have more consistent targets and activities than cybercriminal groups.

The Challenges of Tracking Hackers

Tracking state-sponsored hackers is easier than tracking cybercriminal groups and hackers-for-hire. The former tend to have more consistent targets and activities, while the latter are more amorphous and can splinter into smaller groups. Hacker-for-hire groups and spyware makers also have a lot of customers in different parts of the world, making them slightly harder to track. This complexity is why every company has a slightly different view of every group, based on their own sets of data and telemetry.

John Hultquist, chief analyst at Google Threat Intelligence Group, emphasizes that no one has perfect visibility. The industry is constantly building its model and best understanding of these threat actors, but it will never know everything about what's going on. This is an inescapable reality that can't be avoided by sharing more information among companies and groups of researchers.

The Importance of Naming and Tracking

So, why is naming and tracking hacking groups so important? It's not just an academic exercise. By providing a clear and consistent way to identify and track these groups, organizations can recognize threats more quickly, prepare against them, and ideally stop them. This is especially critical in the case of state-sponsored hackers, who can have devastating consequences for organizations and nations.

In my opinion, the new Google naming system is a significant step forward in the fight against cyber threats. It provides a much-needed clarity and consistency to the naming and tracking of hacking groups, making it easier for security researchers to understand and analyze their activities. However, the challenges of tracking these groups remain, and the industry must continue to innovate and adapt to stay ahead of the curve.

One thing that immediately stands out is the importance of collaboration and information sharing among companies and groups of researchers. While no one has perfect visibility, by working together, we can build a more comprehensive understanding of these threat actors and develop more effective defenses against them. This is a critical aspect of the cybersecurity industry, and it's one that we must continue to prioritize.

In conclusion, the art of naming and tracking hacking groups is a complex and fascinating one. Google's new naming system is a significant step forward, but it's just one piece of the puzzle. The industry must continue to innovate and adapt to stay ahead of the curve, and by working together, we can build a more secure and resilient digital world.

Why Do Hacking Groups Get Codenames? Google's Top Hacker Hunter Explains (2026)
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